Global Experience Specialists (GES), a leading global provider of exhibition, event and entertainment experiences, announced that it has extended its agreement with Professional Beauty Association (PBA) to produce

Cosmoprof North America (CPNA) and International Salon and Spa Expo (ISSE) have made an agreement with Global Experience Specialists (GES), a leading global provider of exhibition and events. GES will continue to produce the trade shows through 2018.

“We value our partnership with GES, and we appreciate their passion to introduce new and innovative products to upgrade the look, feel and functionality of our shows,” said Eric Horn, associate executive director of business development, Professional Beauty Association.

Horn continued, “GES is truly a strategic partner and plays a key role in the success of our events.”

GES’ designers and product innovation team worked with PBA to upgrade the look and feel of Cosmoprof.The new design includes modern lines throughout the show and sustainable LED lighting.

Steve Moser, president, GES, commented:

“We have a long and successful partnership with Professional Beauty Association…We’re always looking for ways to provide new, creative designs and products to engage their attendees and keep their shows in the forefront of the beauty industry.”

GES uses its GES Connect technology, a fully integrated, online planning tool for event organizers, and Expresso, which combines the art of a customized show experience with the science of exhibitor surveys and usage data.PBA will also have the opportunity to contribute to other innovative tools currently in development.